This front cover is extremely minimalistic which is important as it draws the attention to the male model in the middle. The minimalistic design also highlights the simplicity of the artists genre. In this circumstance, Skepta is an extremely popular artist within the younger generation for his contribution to the genre of grime. Grime is usually a simple beat with a 'one take' rap over the top. This simple idea of grime therefore directly relates to the minimalistic design of the front cover. Due to the increase in popularity in grime and Skepta, the editor clearly chose to keep the content simple with no strap lines and just a single cover line reading 'SKEPTA'. The white colour palette is used effectively to highlight the face of the celebrity. In the photo, he is in a direct gaze and he is saluting. This engages the audience as they feel involved and recognised by him. However, due to the mise en scene of Skeptas clothing, it does not follow the stereotypes of the grime genre. Grime is represented as from West London and the people that listen to it are portrayed to wear tracksuits and branded shoes. In the picture of Skepta however, he is wearing very formal clothes with a shirt and blazer. This is used to anchor the idea that Skepta is the father of the genre and he sets the trends. The mast head 'FADER' is an example of audience identification and is located at the top right of the magazine every issue. This also agrees with the forms and conventions of music magazines. The front cover all together is extremely enigmatic and the unsaturated use of text makes the audience wonder what the magazine will include about Skepta. When researching the institution that creates the magazine, I discovered that the production company is named 'Fader Media Group'. The magazine is the only product of the company and the social media/website handles are created around the magazine.
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