BEGINNING OF THE MAGAZINE

After completing my research, I decided that the best place to begin was determining my magazine name. To decide the masthead name, I feel that I should take influence from other punk magazines. A strong example is 'Kerrang!' Features of this name is that it is onomatopoeic and sounds like a strum of an electric guitar. This directly relates to the key characteristics of the genre encouraging the audience to feel immersed in the narrative as it conveys the beliefs and values of the genre. Another example is 'Big Cheese'. The title immediately stands out due to the fact that it is rather irregular and does not directly associate to the punk genre. However, deep connotations of the name explain that it could highlight the craziness and individuality of the punk genre that the audience would pick up on and internalise. From this secondary research, I have formed three names to choose from:

The Pick
A plectrum is what is used to strum the strings of a guitar with. A common alternative to plectrum however is 'Pick'. The audience will understand this as it has strong links to key ideas within the genre. 'The Pick' also is a double entendre. It could also mean that the content is the best as it is 'the pick of the bunch'. This makes the audience feel as if the content is professional and created by people that share similar ideologies.

Sound of Hysteria
Green day used this lyric in one of their most popular songs, 'American Idiot'. This means that there is a large possibility that the audience will recognise the song quote and feel more immersed in the magazine. 'Hysteria' also is used as it conveys the ideologies of the punk audience as they commonly are stereotyped as being crazy and detached from a mainstream life.

Punk Off
'Punk Off' is a pun for 'F*** Off', a commonly used curse word used in anger. This means that the mast head will be direct address which is important when it comes to attracting audiences. This play on words is a use of humour and due to the fact that it denotes foul language, can be seen as controversial. Controversy is a key belief in the genre of punk and the music was extremely bad mannered and controversial back when it became a genre. Due to this, I feel that this mast head is a strong contender for being chosen.

I feel that after analysing all the names, 'Punk Off' will be the masthead as it is short, powerful and conveys all the appropriate ideas of the punk genre